AMERICAN television viewers are increasingly finding that one screen won't do: almost all have a second-screen device and 87 per cent use it while watching shows, a survey shows.
The NPD survey said multi-tasking consumers were splitting their attention between televisions and their laptops, tablets, smartphones, and other devices.
But most of these viewers are not interacting directly with the TV programs through games, voting or other activities.
The most common second-screen interaction was learning about actors in a show (29.8 per cent) or seeking information about the program they were watching (23.1 per cent), NPD found in survey released on Tuesday.
"Viewers are interested in searching to find further information about TV shows they are watching, but they are not using games and other immersive applications created as a component of the programming," said NPD's Russ Crupnick.
"This situation creates a potential diversion from advertising, and it will take a combined effort from content owners, advertisers, broadcasters, and others to present an aligned second-screen experience that will appeal to viewers."
The survey found PCs were the devices most used simultaneously with TV (60 per cent), followed by smartphones (55 per cent), and tablets (49 per cent).
Just 19.4 per cent said they shopped for a product seen on television, and 11.8 per cent said they played a game related to a show.
Laptop users and consumers between the ages of 35 and 49 were most likely to shop for products via their second-screen devices.
"Converting viewers into impulse shoppers has big potential impact for advertisers, who can leverage second screens to further connect with consumers watching TV," Crupnick said.
Anda sedang membaca artikel tentang
One screen not enough for US viewers
Dengan url
http://kucinginet.blogspot.com/2013/04/one-screen-not-enough-for-us-viewers.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
One screen not enough for US viewers
namun jangan lupa untuk meletakkan link
One screen not enough for US viewers
sebagai sumbernya
0 komentar:
Posting Komentar